Eyerim opticians on Blumentálská street is the first pilot operation of the developing store concept of this otherwise online optical chain.
The basic principle in the design and solution of the Eyerim stone operation was the creation of a functional method of displaying optical frames that could be used in various spaces and flexibly respond to them.

We build the space on inserted panels. We see the panels as a backdrop that we can change and at the same time apply in other new operations, but at the same time it is possible to recycle the existing operation in other spaces by reorganizing it. We are creating a unified architectural, spatial visual element and language for all future Eyerim brick-and-mortar stores.

We work with the natural materiality of panels such as DTD, MDF, MFP, which we unify with gentle bleaching and complement with stainless steel panels or mirror strips.
Thanks to this diverse materiality, it is possible to visually define not only the space but also individual brands that need to be distinguished from each other.

We use the maximum production size of the material and thus reduce the amount of waste during its formatting. We insert this basic panel structure into the raw space with minimal intervention. We work with concrete floors or recognized gypsum plasters without final treatment. The space is naturally divided by an inserted translucent wall separating the background and examination room from the store itself. In this way, we do not disturb the depth of the space and at the same time we mutually illuminate both parts. Due to the depth of the layout and the lack of natural light, we work with a secondarily illuminated ceiling with silver foil, which diffuses it naturally into the entire interior. We complement the space with transparent glass furniture such as a counter or display tables in several colors, which create different reflections of light, just like lenses in glasses.

Working with light, shadow, translucence or reflection defines the central motif of this project, together with the aforementioned flexibility.